A shelf in the archive
5 articles filed under this category.
I built an Omni experiment where sending an Instagram DM bootstrapped a guest account and started conversational onboarding. Removing signup friction was easy. Losing control of conversation boundaries was the interesting part.
Publishing an announcement that your startup is joining another platform is easy. The real engineering work is ensuring legacy store links, user identities, and creator content don't break when the old servers wind down.
I liked building Shopmatey with FlutterFlow. I moved away when owning the backend and keeping infrastructure costs predictable became more important than minimizing the first version.
Most apps make you choose between signing in and signing up. I eventually changed my backend and authentication architecture so the front door became a single button, letting the server figure out whether you exist.
A retrospective on why FlutterFlow made sense when I was trying to get Shopmatey onto both platforms and still figuring out what the product should become.